(Download) "Airlines: Managing to Make Money" by Stephen Holloway # eBook PDF Kindle ePub Free
eBook details
- Title: Airlines: Managing to Make Money
- Author : Stephen Holloway
- Release Date : January 15, 2017
- Genre: Transportation,Books,Nonfiction,
- Pages : * pages
- Size : 5133 KB
Description
Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text, using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.